Duelling Campaign Naratives

Here is what we are going to be hearing for the next five months:

Romney campaign:
Romney's profession was rescuing failing businesses. This gives him a strong insight into what it takes to restart the economy.

Obama campaign:
Romney specialised in taking over businesses, stripping their assets and loading them with debt, then closing them down regardless of the cost to their hard-working employees. We don't want anyone like that in the White House.

Romney campaign:
Romney was a successful governor who left Massachusetts stronger than when he took office.

Obama campaign:
Romney was a failure as a governor. His state was near the bottom in job creation during his term.

Romney campaign:
Programs such as Social security are in danger and need restructuring soon in order to avoid more wrenching changes later,

Obama campaign:
Romney and the Republicans want to end programs like Social Security. Obama will save them.

Romney campaign:
Romney is a right/moderate candidate who was able to work with the Democratic majority in Massachusetts.

Obama campaign:
Romney is the most conservative candidate since Barry Goldwater. He is in lock-step with the Congressional Republicans. His goals are a return to social Darwinism, racism, and to end birth control. He will only represent the rich.

Romney campaign:
Romney shut down his office for a week and sent his staff to search for an employee's missing daughter. He twice pulled boaters out of a lake after their boats tipped over.

Obama campagn:
Romney never did anything for anyone but himself.

Romney campaign:
Romney is likeable in a retro Mad Men way.

Obama campaign:
Romney is totally unlike-able, Voters would rather have a beer with Obama (did we mention that Romney doesn't drink beer because he's Mormon?).

This sounds like a parody but everything I quoted from the Obama campaign is either already in ads or planned for the future. Four years ago Obama said that when you can't run on your record you have to make voters afraid to vote for the other guy, That is his campaign strategy for 2012 and it won't be pretty.