Monday, April 30, 2007

Campaign Coverage

The Democrats running for president seem to be getting a lot more coverage than the Republicans. I'm not just talking about coverage generated by their first debate. That is understandable. It's that they are getting more coverage in general.

I'm depending on a summary of wire-service reports on MyWay and on MSNBC and things might be different on other news sources but I don't think so. This fits previous patterns.

In the last few days there have been featured stories about Barack and Clinton, both criticizing Bush. Biden got a story on Iraq. There was also a story about McCain trying to convince a Republican convention that he really is conservative. In addition, Keith Olbermann posted one of his scathing "how dare you sir?" editorials about a speech that Giuliani gave. I didn't see the speech itself covered. If it was, it scrolled off of MSNBC's headlines a long time before Olbermann's editorial did.

Keep in mind that there are more Republicans than Democrats running. They are out there making speeches. They just aren't getting any coverage.

Why? The normal reason given is that Republicans are so orderly that there is little to cover compared to the raucous Democratic primaries. This isn't the real reason but it is what reporters tell us when asked.

There are a several factors that really affect coverage.

The first is that reporters prefer covering Democrats. They are Democrats themselves and they are interested in who they will be voting for, November 2008. This is not only true for the reporters covering the Democrats but also for the editors who decide which stories will get links, and, for that matter, which stories are even posted.

Then there is the assumption that the Democrats will win so the Republicans are just going through the motions. The assumption is that the 2006 election represented a permanent shift in voting patterns (or at least one that will last through 2008). Ohio is considered especially important. All the Democrat needs to do is win the states Kerry won plus Ohio to win the White House. Since Democrats won the Governor's office and a Senate seat, the assumption is that Ohio will go to the Democrat.

The final reason is that editors like the message that the Democrats are giving. They are criticizing Bush. Few reporters or editors like Bush. It is against editorial ethics to directly criticize the President day after day except in the editorial pages but they can get around this by quoting someone else as criticizing Bush. In fact, unless the candidates spend their entire speeches attacking Bush, the reporters and editors are going out of their way to pull anti-Bush quotes.

So does this matter? Yes. This is the first open election in my lifetime (unless you count Hillary as being a continuation of Bill's presidency). By over-covering one side, it gives the Democrats an aura of inevitability.

The big question is if a Democratic victory is really inevitable? Not according to the polls. Several polls have Republican front-runner Giuliani beating both Hillary and Barack. In fact, as things stand right now, he has a good shot at willing both Ohio and picking up Pennsylvania.

This means that fair coverage is important. The election is not a forgone conclusion. Not that this will make any difference to the MSM.

The good thing here is that the press might over-cover the Democrats. The Republican candidate may well seem fresh by the time the nomination is settled.

No comments: