Wednesday, July 25, 2007

John Edwards and RFK

Edwards is duplicating Robert Kennedy's poverty tour and wondering why no one is paying attention. I can think of four reasons.

1) Poverty in 2007 is not what it was 40 years ago. People were shocked to discover extreme poverty in their midst. One famous photograph showed children with their stomachs swollen from starvation within sight of Congress. Today the poor are more likely to be suffering from obesity.

2) The poverty tour didn't do that much for RFK, either. When he was assassinated, the nomination for the Democratic candidacy was still in question. Kennedy was in real danger of losing to Humphrey. Why duplicate a campaign that wasn't a winner the first time it was tried?

3) RFK was no JFK. Many people wanted to believe that Bobby had grown into his brother's shoes. Much of his support came from people who felt the loss of his brother. If he had been Bobby Smith he never would have gotten as far with his campaign.

4) Swiping another politician's shtick never works. Even if the poverty tour had propelled RFK into the White House it would not work now.
The 1960s were a different era. Voters expect a modern campaign and they want something original. The poverty tour is neither.

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