Why 3 cents?

One proposal to help pay for medical reform is a $0.03/can tax on soft drinks. Why three cents?

It's a bribe for the soft drink companies. Vending machines don't take pennies. Amounts have to be divisible by increments of five cents. If a three cent tax is imposed, they will raise prices a nickel and pocket the difference. All complaints will be directed at the government.

The White House and Congress are already fighting the insurance companies. They don't need new enemies.