1) It keeps the press from having to report on Trump's outreach to a large group of black leaders.
Which was followed by criticism for Kellyanne for having her feet on the couch and fir sitting in the presence of the visitors. This is a "gotcha" picture. It had two purposes:
Earlier this week President Trump had a meeting with over 100 leaders of historically black colleges and universities. The press didn't run a picture of that. And pictures were taken. Here's one of Kellyanne Conway taking a picture with her phone.Here's the picture that was run
2) It helps to discredit Kellyanne. The left hates her with a passion for orchestrating Trump's winning campaign.
Contrast this with eight years ago when CNN had a group of black kids singing and dancing in support of Obamacare.
That's why the press is no longer trusted.